GMC and EarthCruiser Collaborate to Shape the Future of Overlanding

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In January we unveiled our entrance into the world of EV overlanding vehicles. Now we’re announcing our first collaboration. We couldn’t be more excited to finally share this news. EarthCruiser’s product development and innovation division, ECI, has joined forces with GMC to create an upfit solution for their GMC Hummer EV. See below for the full press release and stay tuned in the upcoming months as we release more details.

For Release: Thursday, March 30, 2023 at 10 a.m. ET

Brands plan to combine GMC’s world-class reputation for designing and building
premium off-road EV trucks and SUVs with EarthCruiser’s proven overland vehicle and
global field expertise to create an overlanding upfit solution that is integrated onto a
GMC HUMMER EV Pickup, allowing customers to explore the world in a new way.


DETROIT — GMC and EarthCruiser Overland Vehicles are teaming up to help shape
the future of overlanding with focused product development and innovative technologies
that will provide zero-tailpipe-emission solutions to the overlanding arena. These two
iconic brands share a vision for an electric future, while inspiring customers to get out
and see all that the world has to offer in a truck and overlanding solution that they can
trust.


Working with EarthCruiser’s research and design division, ECI (EarthCruiser
Innovations), and informed by their extensive experience in the field, GMC is
collaborating in the design and development process for a next-generation overland
upfit solution for electric vehicles that will be integrated onto the HUMMER EV Pickup.
GMC offers purpose-built vehicles designed and engineered to the highest standard. In
2019, the brand took its expertise in the premium off-roading space to new levels with
the introduction of the AT4 sub-brand, followed by the launch of the ultra-capable Sierra
AT4X in 2022. GMC then introduced the most advanced off-road midsize truck with the
Canyon AT4X.


GMC believes in an all-electric future and its commitment in this space is no exception.
In 2020, the brand revealed the HUMMER EV Pickup, the world’s first all-electric
supertruck, followed quickly by the HUMMER EV SUV in 2021. Most recently, GMC
revealed the Sierra EV Denali, making it the first and only brand with three all-electric
truck offerings.

“GMC has long been a leader in professional-grade trucks with 100-plus years of
uncompromising pickup capability, luxury and driver control,” said Josh Tavel, GM
executive chief engineer, Battery Electric Trucks. “We had an instant connection with
EarthCruiser — a leader in the overland community — and their similar vision to
accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their
performance in environments around the world and we’re excited to join them on this
next chapter of adventure and exploration.”

This collaboration will look to leverage EarthCruiser’s renowned engineering expertise
in the overland and off-road vehicle development space, proven through its successful
lineup of EC Terranova, EarthCruiser EXP and FX overland vehicles, as well as their
CORE line. GMC and EarthCruiser have come together in their shared vision to develop
top-tier, zero-compromise adventure vehicles, leveraging EarthCruiser’s engineering
technologies that have resulted in unique and innovative self-contained living habitats,
while keeping capability and agility at the forefront.


“EarthCruiser designs its vehicles to thrive in the most extreme, toughest environments
imaginable,” said EarthCruiser CEO/Founder Lance Gillies. “From the Australian
Outback to the Alaskan wilderness and everywhere in between, an EarthCruiser was
made to tackle tough terrain. As we consider the future of overlanding, we are
continuing to look toward key technologies like electrification that will help us explore for
decades to come. Electrification presents exciting opportunities for overland use, such
as precise torque control over terrain and ease-of-use, in addition to zero-tailpipe
emissions. We’re thrilled to be working with GM’s team of top-tier EV engineers and
look to develop an overland vehicle that’s truly made for, and will define, the future of
this industry.”
The GMC HUMMER EV overlander concept will be unveiled in late summer 2023.
Visit GMC.com and earthcruiser.com for more information.

About GMC
GMC offers a range of premium trucks and SUVs designed and engineered to the highest
standard. With vehicles like the compact Terrain and full-size Yukon, all-new Canyon and Sierra
light-duty, as well as the world’s first all-electric supertruck the GMC HUMMER EV, our trucks
and SUVs deliver GMC’s signature combination of intuitive technologies, precise engineering
and premium execution. Built on a strong foundation of manufacturing trucks since 1902, GMC
now sells in a dozen countries across the world. Details on all models are available at
www.gmc.com, Instagram at @GMC, Twitter at @GMC or at www.facebook.com/gmc.

About EarthCruiser
EarthCruiser is a company of designers, engineers, technicians and, most of all, adventurers
with millions of miles of collective, real world overlanding experience. With its EarthCruiser EXP,
FX and EC Terranova models, EarthCruiser designs and manufactures the ultimate self-
contained, 4×4 off-road, world exploration vehicles in Bend, Oregon. More information on
EarthCruiser can be found at https://earthcruiser.com


Instagram: @earthcruiser
Facebook: https://www.facebook.com/earthcruiseroverlandvehicles/
YouTube: https://www.youtube.com/c/EarthCruiserOverlandVehicles/videos

1 Canyon initial availability early 2023. AT4X model available spring 2023.
2 GMC HUMMER EV reservations are currently full.
3 Sierra EV Denali Edition 1 available early 2024 by reservation only. Sierra EV Denali available spring 2024.