innovation

We are EarthCruiser and this is what we do.

designed by experience

Our PERSISTENT question

Does it meet the EarthCruiser standard?

At EarthCruiser, we believe that a good idea can come from anywhere. Every team member, from the most senior engineer to the newest intern, has the power to look critically at each component and design decision, asking if it can be done better. This translates to a pursuit of excellence that lives and breathes, resulting in superior design, fabrication, and engineering in every vehicle. Around here, innovation isn’t just a fancy word; it’s a critical operating principle.
  • ideation
  • iteration
  • implementation
Great ideas come in all shapes and sizes. We have learned to listen and found that inspiration can come from unexpected sources.
Anyone at any time can raise their hand and say “it’s not good enough” and we’ll go back to the drawing board.
Implementation is where actual overlanding experience meets world class manufacturing standards.
  • ideation
  • iteration
  • implementation
Great ideas come in all shapes and sizes. We have learned to listen and found that inspiration can come from unexpected sources.
Anyone at any time can raise their hand and say “it’s not good enough” and we’ll go back to the drawing board.
Implementation is where actual overlanding experience meets world class manufacturing standards.

experience-based design

tried and true

Every design, engineering, and fabrication decision in an EarthCruiser adventure vehicle is informed by a lifetime of experience in the world’s toughest terrain. If it is part of the vehicle, it’s there for a reason. No more, no less.

learn the innovation process

Meet the EarthCruiser Standard

At EarthCruiser, innovation is a constant. It occurs at every step in the build process; a personal philosophy of every team member. We build vehicles made to last because every component is chosen, designed, and installed with intention to perform for years.

our approach

In the beginning we traveled. In the bush, around the world, in all conditions. We learned what a world class overlanding vehicle should look like. We used this practical experience to design and build the first EarthCruiser. We worked with engineers who are experts in their fields and could bring years of practical experience to fruition. We are engineers, designers, innovators and technicians by day, but adventurers at heart. This lifelong passion is reflected in the decisions we make as a company, where we focus our resources, and in the quality and attention to detail that goes into every vehicle. We have spared no expense or effort to ensure that anything branded with the EarthCruiser name is the best in the world – quality, durability, performance.

Read more

our culture

EarthCruiser has a long history and deep passion for the outdoors. We are committed to developing products and services to help people become more comfortable with overland and expedition travel. Our highly qualified and motivated team drive our culture everyday whether they are working on an expedition vehicle, or creating experiences in the great outdoors with their family and friends. We have a serious commitment to the products we make and the community of customers and businesses that rely on us. We also know that true stewards in this industry need to continue to explore themselves, and we will always encourage taking the time to unplug, disconnect, and enjoy the adventures of life.
Read more

our culture

EarthCruiser has a long history and deep passion for the outdoors. We are committed to developing products and services to help people become more comfortable with overland and expedition travel. Our highly qualified and motivated team drive our culture everyday whether they are working on an expedition vehicle, or creating experiences in the great outdoors with their family and friends. We have a serious commitment to the products we make and the community of customers and businesses that rely on us. We also know that true stewards in this industry need to continue to explore themselves, and we will always encourage taking the time to unplug, disconnect, and enjoy the adventures of life.
Read more

our promise

We are a world class overland expedition company dedicated to a community who want a lifestyle of traveling without barriers, by being passionate about each product we produce and having a commitment to the needs of overland travelers. We will continue to innovate, educate and advocate for expedition style traveling in hopes to encourage our generation as well as future generations to live a lifestyle of adventure.
Read more

who we are

We are a company founded and built by lifelong designers and engineers. Learn more about who we are and how we work.

who we are

We are a company founded and built by lifelong designers and engineers. Learn more about who we are and how we work.